Inspired by a multitude of watershed cultural moments: the success of several blockbuster films directed by or starring Asians and Asian-American Pacific Islanders (AAPIs), the rise of Korean pop music, and the ubiquitous influence of Asian popular culture on a global scale. Sanzo created a beverage that represented this bridging of cultures, East and West. The 1st Asian-inspired sparkling water, Sanzo celebrates high quality Asian flavors using real fruit and no added sugars, artificial or "natural" flavors.